Presentation pointers: you

Here are 10 tips to help you present your scientific work and leave the audience wanting more.

1. Set the stage. Get your equipment ready and run through your slides if possible (use the “speaker ready” room if one is available). If you’ve never been in the venue, try getting there early and walk the room. Make sure you have water available.

2. Get ready to perform. Every presentation is a performance. The most important part is to know your lines and subject. Some people advocate memorizing your presentation, but if you do so, you can end up sounding stilted or getting derailed by an interruption. When you practice, focus on the key points you want to make (note them down if it helps) and improvise different ways of communicating them.

It’s well known that a majority of people fear public speaking — and even those who enjoy it may get stage fright. Fear of public speaking will diminish with experience. I’ve been presenting and performing for many years but still get stage fright. Try these strategies to manage the fear:

• Breathe slowly and deeply for a few minutes before your talk.

• Visualize yourself giving a relaxed talk to a receptive audience. This works best if you can close your eyes for a few minutes. If you’re sitting in the audience waiting to be introduced and can’t close your eyes, look up at the ceiling and try visualizing that way.

• Do affirmations. Tell yourself you are relaxed, confident — whatever works for you. Whether affirmations are effective is a matter of debate Links to an external site., but you won’t know unless you try.

• Assume one or more “power poses,” developed by social psychologist and dancer Dr. Amy Cuddy Links to an external site. of the Harvard Business School, before giving your presentation. She demonstrates them in this TED talk Links to an external site.. Power poses are part of the emerging field of embodiment research (see a comprehensive collection of articles Links to an external site. related to this research in the journal Frontiers in Psychology). Research on power poses has yielded mixed results to date, but they’re worth a try.

3. Stride up to the podium. Seeing you walk energetically energizes the audience. They expect you to engage them and you have their attention.

4. Stand tall and keep your chest lifted. It’s more difficult to breathe and speak when your shoulders are rolled forward and your chest caves in. Standing tall is also a way of conveying authority. If you’re presenting from a sitting position, sit up in your seat, keep your arms relaxed and away from your sides (i.e., don’t box yourself in by clasping your arms or clasping your hands in your lap).

5. Smile. Not only will you appear more relaxed if you smile, but research has shown that smiling — even when forced — reduces stress. Plus the audience enjoys watching and listening to someone who’s smiling rather than being stern or overly serious, especially if your topic is complicated.

One of the most enjoyable presentations I’ve covered was on animal versus human cognition Links to an external site.. It dealt with the evolution and activation of different parts of the brain. By inserting anecdotes in with complex didactic information, presenter Dr. Onur Güntürkün, Professor of Biological Psychology at the Ruhr-Universität Bochum in Germany, made the topic accessible and compelling.

6. Speak up. The audience came to your talk so they really do want to hear what you have to say. If a microphone is available, use it. I’ve seen countless presenters stand in front of a microphone yet somehow manage not to talk into it. Talk from your diaphragm, not your throat, to give your voice authority and resonance.

7. Take your time. A moment or two of silence as you gather your thoughts or move to a new topic can actually make the audience pay attention. Don’t feel you have to talk continuously, and avoid filler phrases, such as “you know.”

8. Talk to the audience, not the screen. Making eye contact with one or more friendly faces can relax you and help you connect to the audience. It will also prevent you from reading your slides, which you don’t want to do unless absolutely necessary (for example, if you forget the statistics supporting a particular point).

9. Stick to your time frame. We’ve all done it, but it’s not fun to have to cycle rapidly through your last 10 slides because the moderator has given you a two-minute warning and you’re nowhere near the end. Try to pace yourself. When preparing your slides and practicing (i.e., rehearsing for your performance), make a note on the slide you think you should be discussing when you’re about midway through your talk. This gives you a benchmark and lets you know if you need to speed up or slow down the rest of the presentation.

10. Don’t drift off at the end. I’ve seen people read their summary slide, then nod and walk away. Instead, say “That concludes my presentation. Thank you for your attention.” If appropriate, ask if there are any questions or tell the audience they will have an opportunity to ask questions later.